Pressmeddelande
Tiger of Sweden to launch international online store
“We are expanding on all fronts and we want to provide our clients with a thorough
Tiger experience in all channels, including our own stores and online. We want our
clients to recognize the Tiger of Sweden feel, regardless if they are visiting our stores
or our digital channels. To expand our online shop is another step in that direction.”
David Thunmarker, CEO, Tiger of Sweden.
The new design follows the brand philosophy of Tiger of Sweden – ‘A Different Cut’
– and showcases a minimalistic and modern design with a clean Scandinavian feel.
With its’ responsive design, the site carries the same look and feel in all channels,
regardless if the visitor uses a computer, phone or tablet.
Among the new functions, there are also additional languages for the user, including
German and French. All products will be shipped to 14 European countries and with
Tiger’s own stores used as extra stock, the client will be guaranteed the largest
possible range of Tiger of Sweden products.
In connection to the new Tiger of Sweden online shop, an exclusive updated version
of the popular men’s shoe ‘Yngve’ will be released in a design available for online
clients only.
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About Tiger of Sweden:Founded in Uddevalla in 1903 as a men’s tailoring brand, Tiger of Sweden has grown over the
past century to operate across three continents. Always focusing on their brand philosophy, ‘A
Different Cut’, Tiger has grown to now offer complete men’s and women’s RTW lines, shoes,
accessories, underwear and a dedicated Jeans line. Continuing to evolve, Tiger of Sweden offers a modern and contemporary approach to
traditional tailoring.
Since 1993, Tiger of Sweden has gone from an €1.5 million turnover to €115 million for the 2013–2014 fiscal year. Tiger of Sweden is sold and marketed in 20 countries and has been part of the IC Group since 2003. |