Pressmeddelande
Tiger of Sweden presents Spring Summer 2016 collection at London Collections: Men
Tiger of Sweden returns to the Old Sorting Office, located in the industrial area at
New Oxford Street, to showcase their spring summer 2016 collection. With
suggestive set design, as light and sound installations, the old factory building
became a vibrant venue full of energy and attitude.
Though best known for their razor sharp approach and super-slim proportions, this
summer the Tiger of Sweden design team have taken themselves into creative exile,
embracing a more Mediterranean attitude. Where skinny once reigned supreme, now
rules slouch.
The brand’s pin sharp single and double-breasted jackets remain – cut slim in soft
handled materials in pale shades of cream, dusty blue and Chantilly white – but
trousers are wider than usual, ranging from a softly tapered straight leg style through
to a looser, broader shape which feels both insouciant and chic.
Key pieces include a relaxed, elongated shawl collar blazer; a sharp denim two-piece
and a technical nylon parka in cream, which is designed to be worn with suit
trousers, in the place of a traditional jacket.
Styling notes include wide brimmed
panama hats; T-shirts and lightweight jumpers worn beneath wide-lapelled suit
jackets, and loafers teamed with nearly every outfit – all of which help underpin the
season’s understated, off-duty aesthetic.
It is this notion of escape and self-reflection that forms the foundation of Tiger of
Sweden’s Spring Summer ’16 collection.
Press Enquiries:Elin Carlson, Jung Relations
+46 70 397 98 69
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About Tiger of Sweden:Founded in Uddevalla in 1903 as a men’s tailoring brand, Tiger of Sweden has grown over the
past century to operate across three continents. Always focusing on their brand philosophy, ‘A
Different Cut’, Tiger has grown to now offer complete men’s and women’s RTW lines, shoes,
accessories, underwear and a dedicated Jeans line. Continuing to evolve, Tiger of Sweden offers a modern and contemporary approach to
traditional tailoring.
Since 1993, Tiger of Sweden has gone from an €1.5 million turnover to €115 million for the 2013–2014 fiscal year. Tiger of Sweden is sold and marketed in 20 countries and has been part of the IC Group since 2003. |