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Press Release

12 January 2015

Tiger of Sweden presents Autumn Winter 2015 at LC:M

For the second year in a row Tiger of Sweden shows their collection at the well attended fashion week in London, LC:M.
ToS_AW15

In the old factory building Old Sorting Office in the industrial area of New Oxford street – the Tiger models marched along a rough catwalk to the strains of futuristic synth music. For Tiger of Sweden’s Autumn Winter ’15 collection, the understated post punk look from the German synth band Kraftwerk has served as a great inspiration.

As ever, the suit is at the centre of the Tiger of Sweden collection. Mirroring the sharp, tautly tailored aesthetic of Kraftwerk et al, the silhouette has been elongated. The models of the show wore high wasted trousers complete with tapered legs cut in muted shades of military green, beige and midnight blue.

The artificial nature of synth music has also played a part in the development of the outerwear pieces that was shown in London. Oversized overcoats in bright sporty shades of neon blue and jersey knits, ties, socks, bags and belts in neon lime and fuchsia brightened up the crowd in the old sorting office.

Tiger’s trademark brand philosophy, ‘A Different Cut’ also permeated the new and exclusive collaboration with Derry-based brand Smyth & Gibson; two shirts - one with a cutaway and the other with a tie bar collar was shown on the catwalk.

Designers Tiger Men
Ronnie Junior McDonald and Christian Lippich
Stylist
Luke Day
Casting
Shelley Durkan
Hair
Matt Mulhall
Make Up
Petros Petrohilos
Music
Jonjo Jury
Show Coordinator
Family
Executive Producer
Per Håkans, Tiger of Sweden
Creative Director Brand
Niklas Johansson, Niklas Johansson Studio

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