Press Release
Tiger of Sweden presents Autumn Winter 2015 at LC:M
In the old factory building Old Sorting Office in the industrial area of New Oxford street – the Tiger models marched along a rough catwalk to the strains of futuristic synth music. For Tiger of Sweden’s Autumn Winter ’15 collection, the understated post punk look from the German synth band Kraftwerk has served as a great inspiration.
As ever, the suit is at the centre of the Tiger of Sweden collection. Mirroring the sharp, tautly tailored aesthetic of Kraftwerk et al, the silhouette has been elongated. The models of the show wore high wasted trousers complete with tapered legs cut in muted shades of military green, beige and midnight blue.
The artificial nature of synth music has also played a part in the development of the outerwear pieces that was shown in London. Oversized overcoats in bright sporty shades of neon blue and jersey knits, ties, socks, bags and belts in neon lime and fuchsia brightened up the crowd in the old sorting office.
Tiger’s trademark brand philosophy, ‘A Different Cut’ also permeated the new and exclusive collaboration with Derry-based brand Smyth & Gibson; two shirts - one with a cutaway and the other with a tie bar collar was shown on the catwalk.
Designers Tiger Men
Ronnie Junior McDonald and Christian Lippich
Stylist
Luke Day
Casting
Shelley Durkan
Hair
Matt Mulhall
Make Up
Petros Petrohilos
Music
Jonjo Jury
Show Coordinator
Family
Executive Producer
Per Håkans, Tiger of Sweden
Creative Director Brand
Niklas Johansson, Niklas Johansson Studio
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About Tiger of SwedenFounded in Uddevalla in 1903 as a men’s tailoring brand, Tiger
of Sweden has grown over the past century to operate across three continents. Always focusing on their brand philosophy, ‘A Different Cut’, Tiger has grown to now offer complete men’s and women’s RTW lines, shoes, accessories, underwear and a dedicated Jeans line. Continuing to evolve, Tiger of Sweden offers a modern and contemporary approach to traditional tailoring.
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