Pressmeddelande
Smyth & Gibson for Tiger of Sweden launches this Autumn/Winter 2015
Scandinavian tailoring brand Tiger of Sweden has been producing exemplary
suiting for over a century. Founded in 1903, over the decades Tiger became best
known for its 24/7 suit; a slim fitting, ready to wear two-piece designed
to be as easy on as a pair of jeans and a sports jacket; a modern suit for a
contemporary man. Specifically, it was the narrow silhouette of this suit that
set Tiger apart, and it’s this slim, elegant cut that has inspired the brand’s new
collaboration with British shirt manufacturer Smyth and Gibson.
Hand-cut and stitched in Derry, Northern Ireland, each of Smyth and Gibson’s shirts
are finished with 18 stitches to the inch, a double split yoke and natural troca shell
buttons. Founded some two decades ago by husband and wife team Richard and
Selena Gibson, Smyth & Gibson have teamed up with Tiger’s designers to produce
a unique collection of handmade shirts for Autumn Winter ’15.
Combining Tiger of Sweden’s contemporary spirit with Smyth and Gibson’s heritage
of craftsmanship, the collection consists of two distinct models. Though both are cut
slimmer than usual, the first – a luxurious take on the business shirt – features a
sharp cut away collar. The second features a pointed, rock & roll-inspired collar with
an in-built pin beneath, resulting in a shirt that feels both contemporary and suitably
Scandinavian. Both shirts are cut from super fine cotton in both sumptuous royal
Oxford and crisp poplin, produced by renowned British weaver Thomas Mason – one
of the country’s leading textile manufacturers. What’s more, both fabrics are two-ply
100’s, meaning that aside from being incredibly light, they are also strong, soft and
satisfyingly smooth.
“I was very excited about working with Smyth and Gibson.” says Tiger of Sweden’s
designer Ronnie McDonald. “I always loved the shirts, with their combination of
traditional craftsmanship and modernity. It’s an approach which works perfectly in
tandem with Tiger’s uncompromisingly Scandinavian aesthetic.” He continues, “We
met the Smyth and Gibson team in London to work out the fundamental elements of
the collaboration. The great thing was that they have the same passion for shirts as
we have for tailoring. We have produced two new shirt models this season. Both
bodies have the same details, but the fitting is slightly slimmer than the
normal Smyth and Gibson fit, to give it a more Scandinavian feel.”
“This opportunity to work on a collaboration with Tiger of Sweden was really
compelling. We see an affinity with the two brands, where the aesthetic has a
simpatico of clean lines and of taking out the frills where they are not necessary.
We have been able to blend our traditionally crafted construction with the
contemporary and sleek minimalism of Tiger of Sweden. The result is a perfect,
luxurious shirt to partner with The Tiger of Sweden suiting.” comments Selena
Gibson, co-owner of Smyth & Gibson on the collaboration.
Press Enquiries:Elin Carlson, Jung Relations
+46 70 397 98 69
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About Tiger of Sweden:Founded in Uddevalla in 1903 as a men’s tailoring brand, Tiger of Sweden has grown over the
past century to operate across three continents. Always focusing on their brand philosophy, ‘A
Different Cut’, Tiger has grown to now offer complete men’s and women’s RTW lines, shoes,
accessories, underwear and a dedicated Jeans line. Continuing to evolve, Tiger of Sweden offers a modern and contemporary approach to
traditional tailoring.
Since 1993, Tiger of Sweden has gone from an €1.5 million turnover to €115 million for the 2013–2014 fiscal year. Tiger of Sweden is sold and marketed in 20 countries and has been part of the IC Group since 2003. |