Fall Winter 2023 Lookbook: Time has told me

We make our Paris Fashion Week debut with Fall Winter 2023 ‘Time Has Told Me’ under the creative direction of Bryan Conway. 

‌‌This year marks 120 years since the founding of Tiger of Sweden. Since the brand was born in 1903, Tiger of Sweden has continued to evolve over the years, and it is this passage of time, the changing nature of the brand itself and that of Swedish society that is the collection's focus. Reflections on time and spaces that have occupied this period and the institutions that have shaped us.

‌Shot in Stockholm by renowned photographer Eddie Whelan, the Fall/Winter 2023 campaign captures both professional and street cast models with Tiger of Sweden employees against artistic backdrops inspired by the Swedish Royal Palace and Kulturhuset.